The Ask

To understand the constraints and possibilities of digital real estate, the idea is to choose a product and focus on crafting clear, concise, and compelling direct response messages.

Objective

Increase awareness and drive sales for the Jeep Wrangler with a clear call to action.

Our Task

Create an effective Direct Response Strategy for a Google Display Network campaign.

Research Insights

Jeep Wrangler is globally recognised and associated with adventure. Audience interests include news, high-tech, and finance.

Consumer Insight

People desire freedom, capability and adventure experience aside from the luxury feel.

Target Audience

Outdoor enthusiasts: These are 35+ males, mainly with an income level of over $60,000 and are part of a single or nuclear family household, according to Statista.

What We Did

We created a leaderboard, skyscraper, and medium rectangle ad for our chosen direct response strategy for the Jeep Wrangler campaign on the Google Display Network, along with mockups.

Team

Ernestine Leonard – Art Director/Copywriter
Zico, Lok Hin Man – Strategist