Assignment

The task was to identify a clear and concise Single-Minded Message for a product and create a captivating print or poster ad campaign with three different executions. 

The creative strategy

 It focuses on creating an emotional connection with potential buyers by associating the Mazda 3 with exhilaration, uniqueness, and awe. 

The consumer insight 

Car buyers seek more than just a means of transportation. Mazda 3 meets their practical needs and fulfils their aspirations for an exhilarating and extraordinary driving lifestyle.

The solution

A simple but impactful headline coupled with a visual of the side mirror, puts dull and boring behind the driver, giving them a feeling of excitement and the promise of an extraordinary driving experience.

Ernestine Leonard – Art Director/Copywriter